Misguided Marketing

[Kevin McAllister]

Hello,

 

I've been a Vectorworks user since 1994 (Minicad 5). I mainly use it for theatre and is often the case in the industry I am single person design business.

 

My comments are about Vectorworks marketing. One of the most important things in marketing is know your audience. When I bought my Vectorworks license through Paxar Technologies they knew exactly who I was. When Vectorworks took over and opened a Vancouver office I became an email address.

 

Vectorworks often sends marketing "deals". I don't think I've ever qualified for any of them (always deals on new licenses). I just feel spammed and wonder why am I receiving this offer.

 

Here's the current example -

 

Quote

Cyber Monday is almost here, and you’re in luck — our offer this year is one you won’t want to miss. You can get 50% off a Vectorworks Design Suite annual subscription.

 

And here's the fine print -

 

Quote

This offer is only valid in the Canadian market for new customers purchasing an annual Design Suite subscription licence. If the licence is cancelled or changed for any reason, the discount will be forfeited. The 50% discount applies to the initial purchase for the first year. Any subsequent annual renewal fees will resume at full price after the initial discount period. Offer expires December 2, 2024 at 11:59 p.m. PST and cannot be used on previous purchases or combined with other offers.

 

I will only ever need one license and its current. I can never be a new customer (user since Minicad 5). I use service select so this info should be on file.

 

I guess I stay on the mailing list thinking that one day I'll get a deal for being a loyal (30 years and counting) user..... 🙃

 

It really seems a waste to use these marketing dollars on me...... and I'm sure I'm not alone thinking this.

 

Kevin

 

 

Edited December 1, 2024 by Kevin McAllister