Hello Jim:
(In the US)
RW 12 is $450,
(physically-accurate light brightness and color, advanced light objects, volumetric lighting, HDRI and HDRI export, IES light support, Quicktime export, QTVR and VRML export, Piranesi export, radiosity, Artistic RW, 100s of pre-made textures, pre-made image props, integration with VW features, etc etc etc)
Artlantis R is $645
Artlantis Studio is $1000
C4D + Advanced Render is $1420
Add texture content, RPCs, objects $$$