Wow...After trying again and again. I finally got 3DS export to work. But...It seems to work only on smaller files. For instance...I created a simple frame object in VW and choose to export using 3DS export. It worked!. Then I tried to export my 40mb VW file. No way. Its gives me a 4kb file that is not recognized by Cinema.
So I've been taking my files down to the smallest size to get into Cinema. Not the best solution. But it works. O..Yes it does increase the file size by a factor of 3...but I'm not complaining...Yet.
PS...my positon on the VW exchange program: Having used it when it really, really sucked, I moved away from it. Plus why would I use it if 3DS will bring in my texture and classes