I think that's one of the intentions of this joint, Mike. I can see a tremendous effort in centralizing all the aspects regarding Bim interoperability: Revit, Revit Structure, Green Building, Ecotect, Revit and Mental (renderings). And i don't see it good.
NNA may have a good solution with thermorender...but all the users are needing more of those solutions that make colaboration with other disciplines a smooth condition, always supportting open technologies like IFC, or standards like PDF and PDF 3d.
I have found that some electrical engineers like the electrical module, but they need a little more sofistication in some aspects. Why not a real module for pipping, with all the standards considered.
I always say that VW is a really powerfull software. It's light in a good way, flexible, and people like to learn it.
You can solve many design problems, from concept to finished project. Why not push it a little more...again...remember the days of minicad.